Digital Marketing is indispensable in today’s world to reach new potential customers, and after the world has been irrevocably changed, it has become more important than ever before. People are stuck inside their homes and spending a lot of time online. This has resulted in rapid growth in digital marketing with small, medium, and major businesses adapting to the power of digital marketing in the new normal world.
As people cut back on spending, it leaves plenty of room for new marketers to take over and win customer’s minds and hearts. This poses a tremendous opportunity to help your business grow. This article decodes the top 10 digital marketing tools that can help you grow in a post-COVID world.
1. Google Analytics
Google Analytics is one of the most preferred tools by digital marketers for several reasons; It tracks the number of visitors to your website. It shows your visitors count and can track and show results to determine your engagement rate. In simple words, it’s your go-to analytics tool for any detail related to your website, page, or app. In the post-COVID world where businesses are resuming work, understanding what your customers are looking for is important? What is that they need in a post-COVID era?
The tool also helps optimize your traffic for conversions, because quality conversions eventually lead to sales. Digital marketers find it tough to gather relevant traffic to help them generate sales leads, and Google Analytics shows you that you can set up the goal and conversions tracking. It’s as simple as that.
2. Google Search Console
Say you just launched your business right before COVID or perhaps during COVID and didn’t get an opportunity to market your business correctly, so how do you expect your customers to find you? Google Search Console helps you do that. People often look at businesses that show up on the first page of Google and not any further. What if you have great products and yet people don’t visit your page.
With the search console, you take a thorough magnified look at your website. Are there any crawl errors? Any indexing errors? Is your sitemap getting automatically updated? What are some search terms that people are organically searching and landing up on your page? Now is the time to check your page ranking and tweak a few things because COVID has changed the way we search.
As the world is rapidly moving towards the digital landscape to conduct business, influence customers, showcase products, and conduct virtual experiences – marketers are looking for novel ways to engage customers. In that situation, Optimizely is one tool that needs to be under every marketer’s belt. It is one of the world’s leading experimentation platforms, empowering marketers, and product managers to test, learn, and deploy unique digital experiences.
Optimizely streamlines and optimizes the process of guesswork by allowing digital marketers to take the lead, and A/B test headlines, ideas, graphic designs, pricing structures, and more. The tool enhances user experience and makes it simple to create, run, and gather feedback on bold, unique, data-driven experiments that help businesses scale faster.
4. Keyword Planner
Marketers are constantly looking for that golden keyword, which will make their customers jump to the website at one go. Keyword Planner helps you find that out. It enables you to take a microscopic view of how many searches a user does on the search engine, what volume of traffic it is driving, what the competition is, and more.
Keyword Planner is a must-have tool for digital marketers in a post covid world because it will help you identify the keywords people are searching for. Who knew keywords like ‘sanitize,’ ‘covid,’ ‘social distancing,’ etc., would become so popular that every other human being would search these terms. It’s important to remember that the world has shifted in the post-COVID era, and re-planning your keyword to optimize the site is crucial.
InVideo is one of the best video editing tools available. This is by far the simplest tool to make a promotional video post-COVID. The tool has in-built artificial intelligence to enhance the overall quality of your video.
You can easily upload your images and videos to add to your video. If you do not have your own assets you can use images/videos from the existing asset library of InVideo. There are multiple text and music options available to improve the overall quality of the video.
6. Google Trends
Many new and interesting trends have emerged in the digital marketing landscape in the wake of COVID-19. Do you know what those are? If you don’t, you need to have Google Trends in your digital marketing toolbox. It shows you all the unique things people are searching for, what they are looking for, and millions of searches happening across the web.
It throws light upon the trends to show whether such trends are upwards or downwards. You can also do competitive benchmarking to help you if your competitor has more benchmarks in the interest of your target audience. What are some interests based on regions? What are some queries that people are using when they are searching on the search engine? Google Trends is a one-stop tool for all things that show trends.
The social media traffic is easier to get compared to search engine traffic because of the constant updates in their algorithm. Google’s organic search traffic is consistent. Top digital marketers use UberSuggest to track the keywords that bring traffic to their websites, and you can also search, plan, implement related keywords that have the potential to drive website traffic.
Consistently ranked in the top tools used by Digital Marketers, UberSuggest is used to drive conversion from an organic and paid perspective. Marketers integrate Ubersuggest extension on their website or landing pages to find much analytics, including keywords with low, medium, or high competition density and the suggested bid range for any such keyword.
An engagement powerhouse website. It is a heat mapping tool that allows marketers to see website visitors, unique page views, where users are clicking when they are leaving the page, and much more.
You don’t have to be a developer or designer or coder to take these metrics and gather insights for them because CrazyEgg does that for you. You can optimize your page, run A/B tests, and maximize results. The tool helps to get more traffic to the website and convert those visitors into paid customers.
9. Video Conferencing Tools – Zoom, Meet, LIVE
In a brief period, people have no choice but to live, work, and play inside their homes – so they have taken upon video conferencing tools to connect and engage with their friends and family. If there’s any upward and most noticeable trend that has been at the forefront in the post-COVID era, it is the exponential adoption of video conferencing tools.
As a digital marketer in a post-COVID world, you are lagging if you are not leveraging video conferring. Shifting towards integrated digital marketing and video conferencing has made digital marketers try out different marketing practices. Marketers are experimenting with new things for an ever-growing audience on platforms like Zoom, Google Meets, Facebook/Instagram LIVE to find new customers, increase sales leads, drive more traffic and actively engage with customers.
People will come to your website or product page if you push them to do it. Subscribers is a push notification platform that works seamlessly with PCs and smartphones. It puts a little browser notification on your website and prompts people to subscribe when they visit you.
Without being obstructive, subscribers allow you to push through the noise. Whenever you post a new blog or videos, the tool instantly notifies your subscribers and drives more traffic, almost as five times. It’s a great way to get people to come back to your website again and again.
11. HubSpot Marketing
Every digital marketer’s delight, HubSpot marketing is a one-stop-shop for all things digital marketing. It helps you build a sales funnel, generate leads, push email marketing, capture interests, bounce rate, organic engagement, integrates marketing with sales, and much more.
The HubSpot tool has a range of plans you can choose from. If your budgets have decreased in the post-COVID world and it has halved your revenue, you can take advantage of the Free Plan or Basic Plan to get started with and upgrade later. The tool is user friendly, intuitive, and comes with outstanding features that give you complete control.
The world has changed, and there’s no doubt that it’s a tough time for everyone.
On one hand, people are working and living from home and spending more time online. On the other, businesses are struggling to make ends meet. As work and business slowly limp back in the post-COVID world, digital marketing will take centre stage, ensuring businesses reach the right customer.
The tools listed above are not limited to the COVID era but have been amplified in these times. The pandemic brings veteran digital marketers an opportunity to take the market lead and strengthen their position online. For new digital marketers, it means they will be the first ones in a niche space to take advantage of the widely successful and productive tools to drive traffic, generate leads, and convert visitors into paying customers.
Brick-and-mortar offices might have shut down, but you can grow your business – online. Transform, adapt, deliver to your customer, and success will be delivered to you.